About Alain Dujardin

Alain Dujardin is creative director, trainer, and partner at Greenberry, a strategic design agency based in Utrecht. Specializing in creativity, service design, and behavioral change, Alain helps organizations tackle complex societal challenges through impactful co-design processes.

He is actively involved as lecturer and agency partner at the Master Digital Design program of the Amsterdam University of Applied Sciences, sharing his extensive experience in co-designing digital solutions for healthcare (Zilveren Kruis, Ministry of Health, Health Hub Utrecht) and sustainability (Greenchoice, iWell, Ministry of Green Growth).

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Keynote
Alain Dujardin

Designing with, not for: A co-design mindset for societal impact

In the face of complex societal challenges, designing *for* people is simply not enough. It’s about designing *with* them. Join Alain Dujardin, creative director at design agency Greenberry, as he shares firsthand experiences and essential insights from over a decade of co-design projects aimed at meaningful societal change. Alain will uncover practical strategies for creating truly inclusive digital experiences by placing users at the heart of the design process.

Through inspiring stories—from tackling eating disorders to preventing youth violence—he'll show how deeply listening, embracing diverse perspectives, creatively shaping research methods, and making feedback central are keys to creating solutions that matter.

He will also reflect on how AI can creatively amplify co-design processes, highlighting both its potential and the pitfalls to be aware of. Expect an honest exploration into both successes and setbacks, and leave equipped to bring this powerful, collaborative mindset into your own UX practice.

Our inspirational speakers

Jeroen van Geel

Strategist
@School of Curiosity

Ivo van Hulten

Director of UX
@Porsche

Natalia Marmalejo

Digital Strategy lead
@Rabobank

Julia Bastian

VP of Product
@Alasco

Diantha Boll

Senior Product Designer @Eneco

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