About Henk Haaima
Henk Haaima is creative director AI at Total Design, part of Yuma, and has a background in Fine Art and Brand Management. He helps organisations, both in the public and private sector, navigate digital transformation through well-crafted human centered design.
In doing so, brands act as a bridge between human values and technological innovation. Besides UX, and nowadays AX, he loves the worlds of fashion and architecture. Fashion because of the exclusive focus on beauty and style, and architecture because of the bold ideological statements. He publishes regularly on technology and aesthetics.
What is your vision on UX?
“Once, humans navigated the web manually. In the future, AI agents will act on our behalf, browsing, clicking, and deciding. This shift marks the end of traditional
UI design and accessibility, ushering in a future where agents are the primary users of digital services.”
Jacob Nielsen
The World Wide Web is becoming agentic. UX designers will design agentic systems and experiences. These systems live everywhere: as fully autonomous agents, virtual assistants on websites, and chatbots on social platforms.
Designing the agentic experience happens not just at the surface (GUI), but increasingly at a deeper level—through orchestrating services and instructions.
Information architecture, conversation design, operational thinking, and behavioral economics are key skills for the AI-first digital designer, who becomes something of an agent choreographer.
