About Bart Jan Steerenberg
Bart-Jan is currently working as a learning experience designer (LED) and lecturer at the Amsterdam University of Applied Sciences (HvA) in the Communication & Multimedia Design (CMD) programme. At CMD, he has set up various courses in visual, audio and immersive design and has focused especially on creativity.
Additionally, he has established the Immersive Lab and the Audio Lab on the HvA campus.
Since 2019, he has been conducting research into creativity in education. As a learning experience designer of the minor Immersive Environments, he has directly applied insights from his research on creativity within this international minor.
In 2021, he became involved as a Comenius Fellow with the establishment of The Institute of Creativity (Tioc), an organization that aims to bring together knowledge about creativity and facilitate creative growth.
What is your vision on the future of the creative industry?
Technology is evolving so rapidly, so it’s really a challenge to train designers. In order to provide a future proof skillset, you should train designers to rehearse the future.
Combining storytelling, design by doing, and speculative design using ai, sensors, and projection can help people to spark creative joy and grow in their understanding of human tech interactions.
