About Ivo van Hulten
Responsible for all Hardware and Software User Experience design named “Driver Experience Design” at Porsche. Working since 10 years in Weissach.
Other working experiences include:Interior Design Director (Porsche), Chief Designer & Advanced Designer (Opel), Interior Designer (Audi). Design Internships at Fiat, Pininfarina, Sabic and graduate of The Design Academy Eindhoven.
How do you see the future of UX / DX at Porsche?
The future of our Driver Experience is all about designing holistic experiences. In the car we need to find the right mix between, Hardware buttons, Screens with Software interfaces, but also integrating large language models, lighting and sound need to be balanced out as well.
Around the car we need to further extend this unique experience and incorporate all touchpoints of the brand in a Porsche typical matter.
