About Ilayda Küçükosmanoğlu
Ilayda has nine years of experience in design and UX, with previous roles at DEPT and Erasmus MC.
She is now Head of Design at Ditto, a fast-growing startup with international ambitions, where she makes digital health accessible and understandable for everyone who needs care.
Her mission is to turn diverse care needs into solutions that empower people in their health journeys. She is committed to building a future where digital health works for everyone, ensuring technology enhances, rather than complicates, the care experience.
What is your vision on our UX industry? What are exciting innovations that impacts your work as well?
As designers, we are constantly iterating: on our ideas, our solutions, and, right now, our role and responsibilities. For me, design has always been a spectrum, and over the past nine years I’ve been reinventing myself alongside the industry. I’ve experienced that the core skills of design always stay with us, even as tools and contexts evolve.
Right now, AI is speeding up workflows and putting things that once felt difficult right at our fingertips. It’s a great chance to return to the fundamentals of design and apply them in a new context.
Innovations in our industry are opening the door for designers to take a seat at the table and shape decisions. That makes design thinking, understanding human needs, and rethinking how technology is used, once again, more important than ever.
