About Jeeyoung Yang
Driven by curiosity and creative problem-solving, Jeeyoung Yang is a Design Lead at IBM from Korea, currently based in Stuttgart, Germany. She loves untangling complexity, delivering quality under constraints, and crafting delightful experiences at scale.
At IBM, Jeeyoung leads the Carbon for Cloud design system team, shaping award-winning experiences that balance innovation with consistency across cloud products. With a background in business, industrial design, and consultancy, she thrives where strategy meets craft—designing with empathy, clarity, and a strong belief in the power of storytelling.
What is your vision on our UX industry?
As more design tasks are being automated, the creative industry is outgrowing the how of design and shifting towards the why of design. It will be more important than ever for designers to focus their time on the roots of a solution through deep user empathy and strategic storytelling. This evolution will force us to become architects of perspective, using our reclaimed time to understand human needs at a level that automation cannot replicate.
I see AI not as a replacement, but as the “high heels” of the creative world—a companion that elevates our stature and “completes the look” of our work. By handling the baseline of production, AI forces us to focus on the unique differentiators and human narratives that make a design truly resonant, ensuring that our creative intuition remains the most vital part of the process.
