About Jeroen den Uijl
Jeroen den Uijl is a design leader, strategist, and facilitator with over 20 years of experience in digital innovation and human-centered design. He currently leads the Experience Design team at Sopra Steria Next in the Netherlands, where he helps clients turn complex challenges into impactful, user-driven solutions.
His career spans creative agencies and technology consultancies, bridging the gap between design, business, and technology. Jeroen is passionate about equipping teams with the mindset and methods to scale design thinking, embrace AI, and accelerate innovation. He has trained hundreds of professionals in human-centered design and developed repeatable approaches to help organizations co-create meaningful AI-powered experiences.
What is your vision on our UX industry? What are exciting innovations that impacts your work as well?
We’re entering an AI-first world, but our design practices haven’t fully caught up. While the vision of user-centered design remains unchanged, the reality is often that AI solutions are shaped around data, not people.
That’s where we, as designers, have a crucial role to play. We must bring our human-first lens into AI development and ensure that every solution starts with real user needs, not just technical capabilities.
The most exciting opportunity right now is designing for AI and with AI. from using generative tools to accelerate our workflows, to creating experiences where AI is a trusted and transparent component of the solution. This shift demands new skills, new conversations, and new ways of working. It’s our responsibility to lead that change.
