About Krasi Bozhinkova
I work as a Strategic Designer & Product Lead at Owtcome. I have +20 years of leadership experience across product, strategy, and marketing. During my career in the space and technology industries, I worked at the intersection of product and design to turn early signals into business success: from launching satellites to building managed solutions, and everything in between, working with mobile operators, cloud providers, and large enterprises.
I also created and host the Bootcamp Series, a growing community and hands-on series about product instinct, designed for the AI era: operating without perfect data, spotting shifts early, and placing smarter bets, fast. The community is currently rooted in the Netherlands but expanding beyond.
What is your vision on our UX industry?
We’ve spent decades designing technology to be efficient, frictionless, and emotionally neutral. But now, as AI becomes more embedded in our daily lives, not just as tools, but as companions, collaborators, and even caregivers, neutrality isn’t enough. The age of flat, quiet, rational design is behind us. What’s emerging is something richer: a new creative brief where the product isn’t just functional, but it is felt.
The rise of emotional AI isn’t about machines becoming more human. It’s about humans being given permission to feel more fully again. Far from dehumanizing us, AI may be catalyzing a renaissance of empathy, vulnerability, and emotional precision. The future is not just about building intelligent, tailored, and adaptive interfaces, but about creating experiences that hold, listen, and stay with us. As creatives, our job now is to meet that moment. To stop designing for attention and start designing for presence. To stop just shipping features and start delivering value and creating emotional realities. Because what defines what’s next won’t be intelligence alone but the depth of emotional resonance we’re willing to build into it.
