Rinaldo Ugrina
Rinaldo is a UX and product strategist who has delivered over 200 high-stakes presentations on design and product strategy for Google, Amazon, Meta, Stripe, and many others over the past decade. That experience taught him what separates ideas that get greenlit from ideas that die in meetings. Now he teaches those frameworks to help professionals communicate with clarity, gain stakeholder buy-in, and drive decisions without needing a bigger title or louder voice.
What is your vision on our UX industry?
The creative professionals are exceptional at solving problems but terrible at getting those solutions heard. The real innovation happening now isn’t in our tools. It’s in rediscovering that persuasion is a systematic skill, not innate talent.
What excites me is watching the shift from presenting at people to collaborating with them. From pitching ideas to building ownership. From treating stakeholders as gatekeepers to turning them into co-creators. Organizations winning today aren’t just making great products. They’re making great products and moving them forward through strategic communication.
The development I’m most excited about is the recognition that these skills are teachable, systematic, and accessible to everyone, not just the naturally charismatic or extroverted. That’s what drives my work: making strategic communication accessible, systematic, and teachable to everyone who has ideas worth moving forward.
