About Ruddy Rodriguez
Ruddy Rodriguez is a Design Manager at bol. with 10 years of experience in strategic design across finance and e-commerce. She leads design in the B2B landscape, shaping the future of e-commerce for 47,000 partners.
Operating at the intersection of design, business, and technology, Ruddy translates complex visions into tangible experiences: from partner journeys and large-scale data systems to AI-driven product strategies.
With a background in Industrial Design Engineering from TU Delft, she’s delivered transformative work including banking apps for millions of users, bol’s brand experience suite, and the partner journey framework that became the foundation for understanding end-users across the entire B2B domain.
She leads through collaboration while setting clear direction, a combination essential for success in complex corporate environments.
What is your vision on our UX industry?
Designers are more critical than ever in building intelligence. As AI reshapes our industry, we’re not just designing interfaces: we’re designing the intelligence behind them. From API endpoints to conversational flows and MCP descriptions, designers bring the essential question: which problem are we actually solving?
I’m a firm believer in allowing yourself to play and learn. There’s so much happening in AI the countless tools, but the key is finding your own way to explore, experiment, and share what you discover.
At bol, we’re building a community where everyone plays, learns, and prepares together for whatever change comes next. This collective exploration is how we stay sharp, resilient, and relevant.
