About Titta Jylkäs
Titta Jylkäs is a service designer, AI strategist at Jylkäs Design, and Associate Professor of Design and Technology at the Sino-German Faculty of Branding at Zhejiang Wanli University.
With over 10 years of experience in creative industries and 8 years of applied AI work, she combines systems thinking with human-centred service design.
Titta is the founder of GrowthFlow AI, a framework helping solopreneurs and creative professionals reclaim time and amplify their impact through meaningful use of AI. She is also part of an AI-native startup, Sumbios, and an active keynote speaker bridging emerging tech, design intelligence, and human wellbeing.
What is your vision on the creative industry?
The creative industry is on the verge of a radical transformation because of a growing need to reconnect with what makes our work truly human.
I believe the future of our field lies in augmenting, not replacing, creative processes. Tools like generative AI and agentive systems can free up time and cognitive load, giving designers space for deeper sense-making, emotional insight, and participatory impact.
At the same time, we must question the infrastructures, values, and narratives these tools are built on. For me, innovation is not just about what’s new, but about what matters. That includes new forms of collaboration, creative autonomy, and maintaining human connections.
