Julia Bastian

Julia Bastian is a Product Leader with 9+ years of experience building and scaling digital products and driving innovation. She began as an innovation consultant, helping corporates foster intrapreneurship and adopt new technologies. As VP Product at Alasco, a venture-backed proptech, she scaled the product and engineering team from 5 to 50. Today, she leads Alasco’s AI transformation, ensuring the company harnesses AI to stay ahead of disruption and deliver customer value.

Julia specializes on B2B product discovery, working in domains with limited quantitative data, where sales heavily influence priorities, ambiguity is high, and customer pressure is constant.

Alongside her leadership role, Julia works as a Product Coach, AI Educator, and Consultant for B2B organizations, with a focus on AI and Large Language Models. Her goal is to accelerate product managers’ AI learning journey by making the topic approachable and lowering the entry barrier for those just starting out.