Matt Corrall

I started out 25 years ago as a toy designer for Lego in Denmark, designing Lego sets like pirates, dinosaurs, and knights and dragons! I then worked as an industrial designer for many years on physical products ranging from medical gadgets and smart energy meters, to packaging for chocolate and olive oil.

I sidestepped into software and service design around the time UX became a recognised term, and it was a fairly smooth transition from industrial design. I’ve since come to specialise in complex interfaces and new, emerging forms of interaction design. Examples would be: software for designing windfarms, workstations for stock traders, immersive VR and AR, and gesture-controlled interfaces for cars.

I’ve worked in agencies, big companies and small starts-ups, and in all those different places I’ve established, hired and run design teams, established ways of working and taught tech companies to embrace the enormous value designers bring.

I’m a lifelong advocate for the power of drawing, imagination and close-knit collaboration. Over the years I’ve helped a lot of people to feel more confident in their creativity, to cut through the noise and to make big creative breakthroughs — sometimes armed with just paper, pens and the right people in the room.

Today I’m based in PlayStation’s London office, where my team of designers and I work on software tools for game developers — tools for example that help them port their games to PS5 and publish to the PlayStation digital store. Now I get to help people make the games I love, whilst solving complex design problems and helping designers grow in their careers. For most of my own career, it’s been hard to top my time at Legoland in Denmark, but with PlayStation I’ve finally pulled it off!