Speaker
Eric Alberts
Design Director, Wolters Kluwer
Eric Alberts is a design leader with more than 15 years of experience across brand, customer experience and digital product design. He is currently Design Director at Wolters Kluwer, where he leads global brand design and an international team of designers.
Who is Eric Alberts?
Before moving into brand leadership, Eric spent almost a decade in CX and UX, leading product design, design systems and global UX teams. Today, he brings these worlds together, exploring how brand, product and UX can create more distinctive and coherent customer experiences and how Generative AI is changing creative workflows and the role of designers, including the responsible adoption of new AI capabilities across global design teams.
What is your vision on our creative industry?
I believe the boundaries between brand, UX, product design and technology are becoming increasingly artificial. Customers don't experience these as separate disciplines, they experience one company.
At the same time, AI is rapidly changing how we create. As interfaces, content and experiences become easier to produce, human judgment, creativity and distinctiveness become more valuable. For me, that's what makes “The future of UX is human” such a relevant theme: technology will keep changing, but understanding people and creating meaningful experiences remains fundamentally human.
What are you bringing to UX Rotterdam?
One Experience: Why Brand and Product Design Need Each Other
I've spent much of my career moving between brand and UX. That journey will be the lens through which I explore a persistent problem: inside organizations, we often treat brand, product and UX as separate disciplines, while customers experience them as one. Customers experience one company. They don't experience our organizational chart. In One Experience, I'll explore why bringing brand and product design closer together can create more seamless, distinctive and valuable customer experiences. And why AI, by making it easier to create almost anything, makes solving that challenge more urgent than ever.
April 22 & 23, 2027
2 DAYS CONFERENCE TICKET
€649,-
+21% VAT
REGULAR PRICE TICKET
Regular price of tickets ends 1st of March 2027
Your ticket gives you access to:
All keynote talks on the main stage big theater and in the small theater
Any workshop (first come, first seated) across both days
Evening events: To be announced
Daily lunch, coffee, and snacks
Networking lounges (including the exclusive recruitment lounge)
Selected video & keynote slides archive after the event
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