Speaker
Steven Gelineck
Senior UX Designer, Bang & Olufsen
Steven Gelineck is a UX designer, lead, and lifelong curious mind working across music, sound, tech, and interaction design. He holds a PhD in New Interfaces for Creative Musical Expression from Aalborg University where he worked as a professor for many years before moving to UX Design in “the outside world".
Who is Steven Gelineck?
His experience with hands on design work and building strategy and teams gives him an all-round skillset and approach to the craft of UX Design. He has moved between roles as Senior UX Designer to VP of Product & Design building strategy and entire Product & Design teams from the ground up. Today, Steven works within Bang & Olufsen's digital and UX team, where his work spans strategy and UX focused on Bang & Olufsen’s online presence. He approaches design the way he approaches most things: by doing, by staying curious, and by leading with honesty, empathy, and clarity.
What is your vision on our creative industry?
It seems everything is up in the air these years. AI is changing how we work with UX in so many ways. Having said that, the fundamentals of what makes us good UX designers are still intact: we love problems, we're curious, we're empathetic, we make ideas tangible, and we test our assumptions. These are fundamentals that I don’t believe will change. They will help us make the most of AI which will help us do better UX design faster. It can help us look at things from more angles, speed up tasks that take longer, etc.
But AI can also be a real bitch: it spawns so many ideas that we don't have the time or capacity to properly taste, feel, evaluate which ones are actually worth pursuing. I often find myself thinking, what if I had just done this “myself"? Would I have been able to do it faster and better? It’s like having a co-worker, that you are not fully in tune with. That feeling of, should we work together on this or should I just do it myself? But I am certain that we'll figure out. UX Design is inherently a team-sport. And all though this new team member takes a little time to get onboarded, once it is and once we fully trust each other, it will make our designs better. Don’t get me wrong, I am also worried about our digital addictions, the environmental impact of those addictions, etc. but that’s a longer discussion.
What are you bringing to UX Rotterdam?
Design for Desire, Not Conversion: Rethinking UX Metrics for Luxury E-Commerce
The idea is that the metrics we lean on most (speed, conversion, frictionless flows) are also the easiest to measure, and that's exactly why they quietly crowd out the things that actually matter for a luxury brand: desire, anticipation, storytelling. I'll try to unpack why 'what's measurable' and 'what's meaningful’ have to be balanced. I'll bring real case studies from my own work, including places where we maybe went too far on pursuing engagement and storytelling. I want to close on an idea that I think can counterbalance the fast pace we see everywhere in our UX world: most digital products are designed for weekly engagement, but the products I work on become part of people's homes for decades. We're often building websites with shorter lifespans than the products or services they're meant to support or sell, and I think that mismatch deserves more attention than it gets.
April 22 & 23, 2027
2 DAYS CONFERENCE TICKET
€649,-
+21% VAT
REGULAR PRICE TICKET
Regular price of tickets ends 1st of March 2027
Your ticket gives you access to:
All keynote talks on the main stage big theater and in the small theater
Any workshop (first come, first seated) across both days
Evening events: To be announced
Daily lunch, coffee, and snacks
Networking lounges (including the exclusive recruitment lounge)
Selected video & keynote slides archive after the event
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