Speaker
Anne Katherine Nissen
Experience Design Manager, H&M
Anne-Kathrine Nissen is an experienced UX and design leader passionate about creating seamless, human-centered experiences across complex global organizations.
Who is Anne Katherine Nissen?
Anne-Kathrine Nissen is an experienced UX and design leader passionate about creating seamless, human-centered experiences across complex global organizations.
With a background in architecture and interaction design, she brings a unique perspective to connecting people, technology, and business. Throughout her career, she has worked with international brands including Airbus, Electrolux, and H&M, helping organizations transform customer experiences through strategic design and collaboration.
At H&M, Anne-Kathrine focuses on connecting digital and physical customer journeys, breaking down organizational silos, and creating meaningful experiences across multiple markets.
Her work demonstrates how design can go beyond individual touchpoints to become a powerful driver of business transformation, customer engagement, and lasting organizational change.
What is your vision on our creative industry?
We've spent years turning our world-famous empathy toward customers — understanding their behaviour, their frustrations, what makes them tick and we constantly advocate for the user. But the real obstacle to great customer experience is the layers above and around you: the leaders who decide what gets funded, the forums where priorities quietly get set, the politics nobody puts on a roadmap.
What are you bringing to UX Rotterdam?
Your company is your biggest design challenge
The hardest thing to redesign was never the interface. It's everyone around you. We've spent years turning our world-famous empathy toward customers — understanding their behaviour, their frustrations, what makes them tick and we constantly advocate for the user. But the real obstacle to great customer experience is the layers above and around you: the leaders who decide what gets funded, the forums where priorities quietly get set, the politics nobody puts on a roadmap. This talk is about turning that same empathy inward — and rethinking what and who our deliverables are actually for. E.g. a journey map is not some image to admire — it's a living thing, a decision-making tool, one that forces a trade-off into the open. I'll share concrete examples from my own work on turning empathy into impact. How to have users - internal and external - at the centre and actually change prioritization and decision making.
April 22 & 23, 2027
2 DAYS CONFERENCE TICKET
€649,-
+21% VAT
REGULAR PRICE TICKET
Regular price of tickets ends 1st of March 2027
Your ticket gives you access to:
All keynote talks on the main stage big theater and in the small theater
Any workshop (first come, first seated) across both days
Evening events: To be announced
Daily lunch, coffee, and snacks
Networking lounges (including the exclusive recruitment lounge)
Selected video & keynote slides archive after the event
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