Speaker
Bert Hagendoorn
Strategic Advisor, Dutch Digital Design
Bert Hagendoorn is a strategic advisor helping creative agencies and in-house teams sharpen their positioning and drive sustainable growth. With over 30 years of experience in the creative industry, he combines strategic thinking, creativity, and a strong international network to help businesses move forward. Bert is also the founder of Dutch Digital Design, a community of leading digital design agencies.
Who is Bert Hagendoorn?
Bert Hagendoorn is a strategic advisor, entrepreneur, and connector in the creative and digital industry. Over the past 17 years, he has helped more than 170 creative agencies and in-house teams strengthen their positioning, develop growth strategies, and identify new business opportunities.
He is co-founder of Agency Engines, a consultancy focused on the growth and development of creative agencies, and founder and board member of Dutch Digital Design, an initiative that promotes the best of Dutch digital creativity internationally.
With a career spanning creative agencies, publishing, and marketing at Adobe, Bert brings together over 30 years of industry experience. He is also actively involved in De Boardroom, a Dutch talk show about the creative and marketing industry, and serves as a jury member for international creative awards, including The Webby Awards.
Throughout his career, Bert has focused on connecting people, ideas, and perspectives to help creative businesses and the industry as a whole move forward.
What is your vision on our creative industry?
Bert believes creativity and strategy go hand in hand. Great creative work can make a real difference, but its full potential is unlocked when supported by a clear strategy and strong positioning.
As technology, AI, and client expectations continue to reshape the industry, creative agencies face both challenges and opportunities. Standing out requires more than creative excellence. It takes focus, strategic choices, and the ability to demonstrate the value of creativity.
Bert also strongly believes in the power of collaboration. By bringing together people, ideas, and different perspectives, creative businesses can achieve more than they could individually.
For Bert, the future of the creative industry is about combining creativity with strategic thinking, embracing change, and building businesses that remain relevant and valuable.
What are you bringing to UX Rotterdam?
The future of the creative industry is not just about creating outstanding work. It's about building strong businesses, embracing change, and demonstrating the true value of creativity.
April 22 & 23, 2027
2 DAYS CONFERENCE TICKET
€649,-
+21% VAT
REGULAR PRICE TICKET
Regular price of tickets ends 1st of March 2027
Your ticket gives you access to:
All keynote talks on the main stage big theater and in the small theater
Any workshop (first come, first seated) across both days
Evening events: To be announced
Daily lunch, coffee, and snacks
Networking lounges (including the exclusive recruitment lounge)
Selected video & keynote slides archive after the event
Featured speakers
Other speakers
Explore different speakers from the same category
1 of 6
