Speaker

Eelco de Vaal

Co Founder, Okapion

Eelco is the co-founder and senior enterprise UX designer at Okapion, a specialized agency that works where the stakes are highest.

Eelco de Vaal

Who is Eelco de Vaal?

Eelco is the co-founder and senior enterprise UX designer at Okapion, a specialized agency that works where the stakes are highest. Their clients include LVNL, the organization responsible for air traffic control over the Netherlands, Siemens, Dutch government ministries, and Samskip, one of Europe's leading logistics operators.

These are environments where operators work under extreme pressure, where a poorly designed alert can be missed, and where a confusing step inside a complex workflow is not a frustration but a liability. In those contexts, UX is not about a prettier interface. It is the difference between a system that holds up under pressure and one that fails precisely when it matters most.

What is your vision on our creative industry?

There are interfaces where a bad click is annoying. And there are interfaces where a bad click diverts an aircraft, delays a cargo ship carrying thousands of containers, or causes a government system to issue the wrong decision to thousands of citizens. Mission critical enterprise software runs on complex workflows, and when those workflows are poorly designed, the consequences are not a drop in satisfaction scores. They are operational failures, compliance violations, and sometimes worse.

What are you bringing to UX Rotterdam?

In his talk at UX Rotterdam, Eelco makes the case that enterprise UX is not a support function but a strategic discipline, and that the designers and agencies who understand that will define how critical infrastructure is shaped for the next decade.


Erasmusbrug and the Rotterdam skyline rendered as ASCII

April 22 & 23, 2027

2 DAYS CONFERENCE TICKET

€649,-

+21% VAT

REGULAR PRICE TICKET

Regular price of tickets ends 1st of March 2027

Your ticket gives you access to:

All keynote talks on the main stage big theater and in the small theater

Any workshop (first come, first seated) across both days

Evening events: To be announced

Daily lunch, coffee, and snacks

Networking lounges (including the exclusive recruitment lounge)

Selected video & keynote slides archive after the event

All-access pass

See Eelco de Vaal at UX Rotterdam

On 22–23 April 2027, Rotterdam’s Theater Zuidplein becomes the stage for 650 UX professionals from across Europe and beyond.

No tiers. No add-ons. One pass, all experiences included.

Erasmusbrug and the Rotterdam skyline rendered as ASCII

April 22 & 23, 2027

2 DAYS CONFERENCE TICKET

€649,-

+21% VAT

REGULAR PRICE TICKET

Regular price of tickets ends 1st of March 2027

Your ticket gives you access to:

All keynote talks on the main stage big theater and in the small theater

Any workshop (first come, first seated) across both days

Evening events: To be announced

Daily lunch, coffee, and snacks

Networking lounges (including the exclusive recruitment lounge)

Selected video & keynote slides archive after the event

All-access pass

See Eelco de Vaal at UX Rotterdam

On 22–23 April 2027, Rotterdam’s Theater Zuidplein becomes the stage for 650 UX professionals from across Europe and beyond.

No tiers. No add-ons. One pass, all experiences included.

Erasmusbrug and the Rotterdam skyline rendered as ASCII

April 22 & 23, 2027

2 DAYS CONFERENCE TICKET

€649,-

+21% VAT

REGULAR PRICE TICKET

Regular price of tickets ends 1st of March 2027

Your ticket gives you access to:

All keynote talks on the main stage big theater and in the small theater

Any workshop (first come, first seated) across both days

Evening events: To be announced

Daily lunch, coffee, and snacks

Networking lounges (including the exclusive recruitment lounge)

Selected video & keynote slides archive after the event

All-access pass

See Eelco de Vaal at UX Rotterdam

On 22–23 April 2027, Rotterdam’s Theater Zuidplein becomes the stage for 650 UX professionals from across Europe and beyond.

No tiers. No add-ons. One pass, all experiences included.

Erasmusbrug and the Rotterdam skyline rendered as ASCII

April 22 & 23, 2027

2 DAYS CONFERENCE TICKET

€649,-

+21% VAT

REGULAR PRICE TICKET

Regular price of tickets ends 1st of March 2027

Your ticket gives you access to:

All keynote talks on the main stage big theater and in the small theater

Any workshop (first come, first seated) across both days

Evening events: To be announced

Daily lunch, coffee, and snacks

Networking lounges (including the exclusive recruitment lounge)

Selected video & keynote slides archive after the event

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April 22 & 23, 2027
Rotterdam, The Netherlands

Zuidplein
Theater

Strategic partnership

City of Rotterdam logo
Provincie Zuid-Holland logo
citizenM hotels logo
NIO logo
Interaction Design Foundation logo

Receive regular updates about UX Rotterdam

By submitting, you agree to our Privacy Policy

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UX Rotterdam

© 2026 UX Rotterdam. All Rights Reserved.

Erasmusbrug, Rotterdam, rendered as ASCII art

April 22 & 23, 2027
Rotterdam, The Netherlands

Zuidplein
Theater

Strategic partnership

City of Rotterdam logo
Provincie Zuid-Holland logo
citizenM hotels logo
NIO logo
Interaction Design Foundation logo

Receive regular updates about UX Rotterdam

By submitting, you agree to our Privacy Policy

Follow us

UX Rotterdam

© 2026 UX Rotterdam. All Rights Reserved.